Goal: Creating the concept for the Social Media account and the power of selling

Period: 1,5-2 weeks
At this stage, we will develop the whole concept of the Instagram account, including the main goals, an image of the product we are building, detailed content strategy, and visual concept.

List of To-Dos:
1.An interview with the Founders
2.Exploring the market and legacy
3.Creating communication strategy that helps to meet business goals
4.Content plan for the first month
5.Visual concept
6.Interactive video creation
7.Design of the feed for the first month according to the content plan
8.Scheduling times and reminders for stories
9.Curation and management of highlights

Goal: Management and implementation of content strategy

Services:
1.Creating a monthly content plan, including posts and stories
2.Three posts per week (minimum) in English (inc. carousel of tips)
3.Weekly guidelines for stories and reminders
4.Creation of stories (4-6 stories per week minimum)
5. Creation of reels (4 per month minimum)
6.Implementing collaborative techniques to gain followers
7.Monthly reporting with results and statistics.
8.Highlight management
9.Curation of Instagram shop if needed

Advertising services are provided to gain bigger publicity and more followers.

1.Advertising
Running advertising to promote important posts among the target audience or attract new followers.

We will test a lot of audience settings, texts, and visuals to define the most efficient advertising campaign which will bring the cheapest cost per follower.

Services:
1.Creating a monthly content plan, including posts and stories
2.Three posts per week in English/German
3.Weekly guidelines for stories
4.Creation of stories (4-6 stories per week)
5.Creation of reels (4 per month)
6.Monthly report with results and statistics.
7.Highlight Management
8.Monthy photoshoots
9.Mothly Video creation
10.Motion Design & Interactive Stories
11.Curation of Instagram shop
12.Monthly report with results and statistics.

Project Team:
Account Manager
Copy Writer
Graphic Designer
Motion Designer
Stories Manager
Community Manager
Advertising Manager
Videographer
Photographer

Account Management Price: Monthly
€1700 + 19% VAT

Advertising Management: Monthly Advertising (additionally) per channel
€600 + 19% VAT (suggested starting budget can be adopted)
Running an advertising campaign to attract new customers, promote posts, or attract new followers.

YouTube Chanel Management:
Video Editing of 2 Videos
Development of Thumbnails
SEO text
Targetting
Tagging
€2000 + 19% MWST.

Additional Post-Production per Video:
€400+ 19% MWST.