Goal: Creating a positioning and communication strategy
Period: 1,5-2 weeks
At this stage, we will develop the whole concept of the Instagram account, including the main goals, an image of the service, detailed content strategy, and visual concept.
List of To-Dos:
1.An interview with the Founders
2.Exploring the market and competition
3.Creating communication strategy that helps to meet business goals
4.Content plan for the first month
5.Visual concept
6.Photoshoot
7.Video concept and topics
8.Interactive video creation
9.Design of the feed for the first month according to the content plan
10.Scheduling times and reminders for stories
11.Curation and management of highlights