Advertising can be used to gain more traction to the website and for personal goals. Placing advertisements highlights important posts to the target audience or generates new customers.
Testing settings, texts and graphics on different audiences is necessary to define the most efficient advertising campaign that brings the most favorable cost per follower. Ads are displayed to users who match predefined characteristics. These characteristics can be gender, age, geographical location, interests, or behavior.
Thus, users who are most likely to take the action specified in the campaign objective (e.g. email registration, purchase, contact) are selected.
Benefits of a complete advertising package:
✓ In-depth product analysis
✓ Niche analysis
✓ Determination of product strengths and weaknesses
✓ Determination of competitors
✓ Proposal development
✓ Draft sales funnel
✓ Definition of optimal advertising targets
✓ Working with the website as needed (GTM, Pixel, GA,)
✓ Creation of content to complement the advertising
✓ Determination of the target group
✓ Creating target groups to interact with (customer lists, pixels **, LAL ***)
✓ Setting up targeting ads
✓ AD campaign optimization
✓ Analysis of results
✓ Recommendations for product improvement
✓ Calculation of ROMI
✓ Scaling recommendations